The Sleep Economy

Andrew Sullivan —  Jul 30 2012 @ 8:39pm

The industry could hit $32.4 billion this year in the US:

That number represents an 8.8 percent year-over-year increase since 2008 and includes everything from pills, products and medical devices to “sleep consultants” who farm themselves out to hospitals, labs, and sleep centers, to luxe mattresses made with tension-relieving foams.

The reason for the high demand:

According to a report in April from the Centers for Disease Control and Prevention, nearly a third of working Americans – or nearly 41 million people – are sleep deprived. Most adults need 7 to 9 hours of shut eye a night but we’re not getting close to that. Analyzing data from the 2010 National Health Interview Survey to compare sleep duration by age, race and ethnicity, sex, marital status, education and employment characteristics, the CDC found that 30 percent of civilian-employed U.S. adults reported sleeping an average of less than six hours a night.

As we discussed earlier today, a short afternoon nap could cure what ails you.

(Hat tip: Dave Pell)