Ad War Update: Selling A Lemon

Aug 1 2012 @ 7:46pm

The Romney campaign is going after another one of Obama's perceived strengths, the auto bailout:

This is a bizarre strategy, however, as the ad is based on a baldy misleading argument:

As the ad says, loans became difficult to obtain from both Wall Street financial institutions and the lending arm of General Motors. Some dealerships struggled to stay afloat or were forced to close due to the larger financial crisis and as the government takeover and subsequent structured bankruptcy led to less access to cash, according to the Center for Automotive Research (CAR). And jobs were lost during the bailout, but only a fraction of the number that would have been lost without it. The structured bankruptcy, however, was estimated to have led to the loss of 365,000 jobs compared an estimated 1.8 million jobs if the federal government did not intervene, according to a 2010 study by CAR.

Even Jennifer Rubin thinks the ad is a mistake:

Is Romney saying that in a "managed bankruptcy" these dealershiips wouldn’t have closed? If he is saying these guys got hit because the politically-connected UAW got special treatment, that would make sense. The ad doesn’t say that. In short, I don’t get the point of the ad. It seems to be written for the Obama campaign team and not the voters. On a scale of 1 to 10, 10 being Reagan’s "Morning in America," this is a 2. Maybe a 1.

Romney's campaign is also still using the Obama's "it worked" quote out of context and ad nauseum:

The Obama campaign uploaded a recording of the president's Ohio speech today in what is surely a preview of attack ads to come. His new rhetoric hinges on a new study that indicates Romney's tax plan will heavily favor the rich at the expense of everybody else. Meanwhile, in North Dakota, where Republican Congressman Rick Berg has already used his mom against Democrat Heidi Heitkamp in the Senate race, now he's deploying a whole table of old ladies:

As a complement to Shelley Berkley's country western radio ad we featured yesterday, here's a hip-hop one from Rep. Lacy Gray (D-MO):

Nicolas Pistor has context:

Clay is locked in a tight primary battle with U.S. Rep. Russ Carnahan.  The two were thrown together in the 1st Congressional District after Missouri lost a seat after the recent U.S. Census. The primary is next Tuesday, August 7.  Olympic icon Jackie Joyner-Kersee's voice is mixed into the hip-hop ad saying "vote Clay" and "mark it down, the 7th."  It also features Clay's father, Bill Clay, who has represented the district for many years.

Ad war archive here.