The Marriage Equality Campaign Matures

Andrew Sullivan —  Aug 6 2012 @ 3:37pm

by Gwynn Guilford

The latest marriage equality ad – this one out of Washington, where a ballot measure seeks to overturn a law recognizing same-sex marriage:

After the release of the affecting Maine ad, it suggests that marriage equality campaigners may have finally found their secret weapon: older folks. Simply having parents and grandparents saying "gay" without flinching makes it seem like it's not that big a deal. To this effect, the Maine campaign also rolled out this ad last year.