Hathos Alert

by Gwynn Guilford

From Singapore – the country that prohibits walking around naked in your own house with the blinds up – comes a new campaign for National Day (ahem, Night):

Fallows has context:

[A]round time 2:18, the video talks about "putting a bao in the oven," a bao is like a little bundle or dumpling or bun. And before that, in the line: "I know you want it / so does the SDU," here is what they're talking about. But even if you didn't know that you'd get the idea. … For years [the Singapore government] has been worried about flaccid birth rates among its people, often with an edge of eugenics thinking. So in partnership with Mentos, it's trying a more direct and with-it approach….

The freshmaker, indeed.