America’s Premiere Snake-Oil Salesman

by Patrick Appel

The latest bullshit from Dick Morris:

 Harry Enten highlights other hilariously wrong predictions by Morris:

Morris' ability to make statements and predictions that are often so, so wrong is exceptional. He has been called the "worst pundit in America". The more cynical among us might argue that the word "America" should be replaced with "world". Indeed, to recall all of Morris's spectacular failures would require more space than Santa is allotted for his Christmas list.

And Morris profits handsomely from it, as Brad Plumer documented a few years back. Confirmation bias – an audience's desire to hear commentary that supports pre-existing views – allows Morris to grow wealthy off of terrible predictions. A couple years ago, Media Matters looked at how Morris uses bad information to make money. After reading it, the Dick Morris business model becomes clear: 1) Make ridiculous prediction on TV or elsewhere.  2) Get gullible victims of confirmation bias who saw erroneous prediction to sign up for your newsletter 3) Send gullible audience spam. 4) Profit!

Because Morris is willing to go further than other hacks, he is often exclusively wrong about a subject, which only drives more traffic to him. I've no idea whether or not Morris believes what he predicts, but, regardless, his wrongness as a pundit is without equal. There is no one in politics I trust less.

Recent Dish on Morris here.