No Route To The High Road

Aug 17 2012 @ 2:09pm

by Patrick Appel

Nate Cohn thinks Romney should have attacked Obama's attacks:

If you don’t have a response to attacks and your own attacks aren’t effective, the best alternative is to take the high ground and attack negative campaigning itself. I’m not even close to the first to make this observation, but that’s because it is not hard to see how this could be a powerful message. Attacking Obama’s campaign style jives well with the “Obama disappointed me” meme that Crossroads has been pushing since May, and that could be convincing to voters in battleground states who have already endured three months of advertisements at saturation-levels. 

He goes on to point out that "Romney's ability to transition to this new message is complicated by his own relentlessly negative campaign," and that "not only was the Romney campaign's early strategy ineffective by focusing on the wrong candidate, it's now complicating their efforts to make a mid-course correction."