Thanks to genetic engineering, it's within reach:
A large percentage of all produce (40%) never even makes it to the grocery store or farmer’s market because of damage. This problem, compounded by the fact that apple consumption has been on the decline for decades, led Neal Carter, the founder and president of Okanagan Specialty Fruits, to search for solutions. He came up with the Arctic Apple, a genetically-engineered apple that doesn’t turn brown, even when bruised or cut open. It’s the closest science has come to creating the perfect apple specimen.