Cable news is inescapably a niche market. There are 311 million people in the United States. Even at peak hours, 306 million of them are not watching cable news. At nonpeak hours, 309 million of them are not watching cable news. The 2 million- to 5 million-person cable news audience is made up of unusually smart and curious people, and they should be served appropriate content. The people who can be reached by "dumbing down" TV have already been successfully reached by the Kardashian family.