Musing on the end of the world extends beyond hucksterish television preachers and Left Behind readers. Matt Ridley charts the rise of a secular brand of apocalyptic thinking:
Religious zealots hardly have a monopoly on apocalyptic thinking. Consider some of the environmental cataclysms that so many experts promised were inevitable. Best-selling economist Robert Heilbroner in 1974: “The outlook for man, I believe, is painful, difficult, perhaps desperate, and the hope that can be held out for his future prospects seem to be very slim indeed.” Or best-selling ecologist Paul Ehrlich in 1968: “The battle to feed all of humanity is over. In the 1970s ["and 1980s" was added in a later edition] the world will undergo famines—hundreds of millions of people are going to starve to death in spite of any crash programs embarked on now … nothing can prevent a substantial increase in the world death rate.” Or Jimmy Carter in a televised speech in 1977: “We could use up all of the proven reserves of oil in the entire world by the end of the next decade.”
He counsels a moderate approach to planetary problems, steering a course between fear-mongering and inaction:
Just as policy can make the climate crisis worse—mandating biofuels has not only encouraged rain forest destruction, releasing carbon, but driven millions into poverty and hunger—technology can make it better. If plant breeders boost rice yields, then people may get richer and afford better protection against extreme weather. If nuclear engineers make fusion (or thorium fission) cost-effective, then carbon emissions may suddenly fall. If gas replaces coal because of horizontal drilling, then carbon emissions may rise more slowly. Humanity is a fast-moving target. We will combat our ecological threats in the future by innovating to meet them as they arise, not through the mass fear stoked by worst-case scenarios.