Boomers are dominating the box office:
There are 78 million baby boomers, defined as those born between 1946 and 1964. In 2010 — thanks in great part to advances in medicine — 40.3 million were over age 65, making them the fastest-growing segment of the population, according to the U.S. Census. That compares with 30.7 million people between 18 and 24. It's also the segment that most likes to go to the cinema. The MPAA reports that movie attendance across all age groups dipped in 2011 — save for those 60 and older.
And the studios are taking notice:
Midday on Saturday, Aug. 18, the top-grossing theater in the U.S. for The Expendables 2 — a who's who of 1980s action stars now in their 60s, led by 66-year-old Sylvester Stallone — was the Cinemark Palace 20 in Boca Raton, Fla., ground zero for affluent retirees. About 245 miles away, Hope Springs, starring Meryl Streep, 63, and Tommy Lee Jones, 65, was the No. 1 film at the Rialto 8 in The Villages, a sprawling retirement community northwest of Orlando that is the country's fastest-growing small town (presumptive GOP vice presidential candidate Paul Ryan stumped there the same day with his 78-year-old mother, Betty Douglas).