Patrick Ruffini observes that “we are seeing campaign digital departments being run more and more like marketing departments for major brands”:
Compared to the same period four years ago, the Obama campaign is sending more than twice as many emails, and informative state-of-the-race missives from the campaign managers are practically gone. According to nycsouthpaw, where those Obama ’08 emails had “data, strategy, and an air of knowingness,” Obama 2012 emails are “hectoring, manipulative, full of angst, and there are just way more of them.” A selection of subject lines: “SO COOL,” “Up late” and my personal favorite: “(No subject).”
There is a simple reason for all of this: Because it works.
But it’s so fucking painful.