Romney's face may be an asset:
Mitt Romney is better looking than almost everyone reading this blog. Back in 2008, I wrote about how Sarah Palin’s looks put her in the 95th percentile of politicians. Romney has even Palin beat—he scores above the 99th percentile.
These results come from a study with my colleagues Matthew Atkinson and Seth Hill, in which we developed a method for obtaining the ratings of the facial competence of governor and Senate candidates from 1994 to 2006 by showing the images of these candidates to undergraduate students for 1 second, as pioneered by Alex Todorov. In 2007, when we collected this data, we removed highly-recognizable candidates so that opinions about the candidates, other than their appearance, would not affect the ratings. However, as with Palin, we are fortunate that Romney was a relative unknown at the time (at least to the undergraduates in California that we used), so we obtained a rating of his face.