Desperation, The Ad Strategy

Sep 13 2012 @ 1:47pm

Karl Rove's dark-money group Crossroads GPS is putting at least $1.4 million behind this new ad attacking Obama in Nevada:

There will also be a Spanish version of the ad, which is a textbook example of how to be deceptive. Here's the original context of Obama's quote, which he gave at a 2010 town hall in New Hampshire:

"You don't go buying a boat when you can barely pay your mortgage," Obama said. "You don't blow a bunch of cash in Vegas when you're trying to save for college. You prioritize. You make tough choices. And it's time your government did the same."

But of course if you are Rove and Crossroads GPS you just edit that down, like Romney and his allies have done time and time again in this campaign, and you end up with "Don't blow a bunch of cash in Vegas", thus a shocking attack on the tourism-dependent voters in Nevada – where Obama is currently leading but unemployment is among the highest in the nation.

The word "shameless" doesn't quite capture Rove's ad. But we have a chance in this election, if we choose, to destroy the politics of Rove in the only language they understand: an Obama landslide.