[W]hat’s striking about the phone is what’s missing: a compelling story about what makes this phone better than its predecessor or distinguishes it from its competitors. The iPhone 4 had the Retina Display, Apple‘s marketing term for a display with twice the horizontal and vertical resolution of previous models. Sure, the term was silly, but it captured the imagination of consumers and became a must-have feature across Apple’s product lines. Similarly, the big story of the iPhone 4S, announced shortly before Steve Jobs died, was Siri, the voice-activated personal assistant that attracted a ton of attention and coverage from the tech blogosphere.
I don’t think it’s a coincidence that the iPhone 5, the first iPhone to be largely developed after Steve Jobs’s passing, seems to lack a comparable sales pitch.
Manjoo is upset that the dock connector has changed:
I get why Apple needed to change the connector. But man is this going to be a pain. Like every other gadget user on the planet, I’ve accumulated a host of accessories to accommodate Apple’s old dock. Among them, my car (which features an old-style dock connector in the glovebox) and my clock radio. I’ve also got lots of charging cords sitting around my house, all designed to power up my phone and iPad wherever I go. Now all those things—tens of millions of iOS-compatible accessories—have been rendered obsolete. The only way to plug the new iPhone and iPods into gadgets bearing the old dock is to buy an ungainly adapter. Apple will sell you the adapter for $29, which is the definition of being unfriendly to your customers.