If Ad Men Sold Ethics

Sep 16 2012 @ 12:42pm

Alain de Botton peddles an "ethical advertising agency":

From his pitch earlier this year:

What I'm proposing is a new kind of Ethical Advertising Agency, which would every year run a campaign promoting six key virtues, as chosen by an online poll. Six very high profile poster sites would be chosen around the country, generating a wave of discussion and interest. Behind each chosen virtue, people would be directed to a host of organisations, private, charitable and governmental, which in some ways help to foster this virtue. The Ethical Advertising Agency would perform a trick which has eluded advertising in capitalism so far: to unite the best of advertisers' energy and artistry with the highest moral ambitions.