"The logic of Romney’s fundraising has seemed, for some time, slightly crazy. He’s raising money so he can pile it in at the end, with ads. But at the end will they make much difference? Obama is said to have used a lot of his money early on, to paint a portrait of Romney as Thurston Howell III, as David Brooks put it. That was a gamble on Obama’s part: spend it now, pull ahead in the battlegrounds, once we pull ahead more money will come in because money follows winners, not losers.
If I’m seeing things right, that strategy is paying off. Romney’s staff used to brag they had a lower burn rate, they were saving it up. For what? For the moment when Americans would rather poke out their eyeballs and stomp on the goo than listen to another ad?" – Peggy Noonan.