Ad War Update: Making The Grade

Sep 21 2012 @ 7:59pm

The Romney campaign is out with a new Spanish language ad targeting students (ad buy size/scope unknown): Justin Sink translates:

“Four years ago, Hispanics hoped Democrats would get an ‘A’ in improving our education,” a narrator says. “The reality is that more than 75 percent of the population thinks that college is not affordable. Tuition costs have increased 25 percent under Obama and the Democrats, and total student debt has reached a trillion dollars.” The video then transitions to a clip of Obama saying he wants to be held accountable on education.“When it comes to education, Obama and the Democrats have failed our kids,” the narrator says, before presenting Obama with an “F” grade.

The Romney campaign also released a Spanish version of the Rubio ad we ran yesterday. And the RNC is up with a new web ad hitting the president on his “you can’t change Washington from inside, only from the outside” comment yesterday – something the GOP has been doing a lot in the last 24 hours. Meanwhile, the Obama campaign is out with two seniors-focused videos today, one a three-state TV ad related to Medicare (ad buy amount unknown): And then also this web video applying Romney’s 47% comments to seniors on the street:

In outside money news, last month the pro-Obama Super PAC Priorities USA out-raised its pro-Romney counterpart, Restore Our Future, $10.1 to $7 million. However:

American Crossroads, the Karl Rove-connected super PAC that has spent millions supporting Romney as well, raised $9.4 million while spending $6.9 million. That leaves American Crossroads with a whopping $32 million still in the bank, which it can let loose as an an enormous water balloon of negative advertising in the closing weeks of the campaign.

A new NYT report goes into some depth regarding each campaign’s money situation – it’s worth reading in full, but in essence it says that the Obama campaign is in a surprisingly good position financially, both as far as money on hand as well as what investments they’ve already been able to make regarding advertising and the ground game. Romney meanwhile is not doing as well for a variety of reasons including the restrictions on pre-convention spending, the inflexibility that comes from relying on larger donors than Obama, and the costs of building out his ground game.

Ad War archive here.