Ad War Update: Don’t Touch That Mute Button

The Obama campaign puts out its first real ad utilizing Romney's 47% remarks. The TV spot will follow Romney to Ohio this week and combines the fundraiser remarks with the campaign's already prevalent tax return attacks (ad buy size unknown):

The Obama campaign also put out a tax-return focused web video comparing Romney to previous nominees. In a response to the two coal-centered commercials Romney ran last week, the Obama camp brings out some old Romney footage to hit back in eastern and southern Ohio (ad buy size unknown):

In a "60 Minutes" interview, Obama was asked about the tone of his campaign's advertising and the "mistakes" they've made:

"You know, do we see sometimes us going overboard in our campaign, the mistakes that are made, or the areas where there's no doubt that somebody could dispute how we are presenting things?" Obama said in a "60 Minutes" interview. "That happens in politics."

Team Romney is already trying to spin the comment. They are also using China as the bogeyman to criticize the president on trade (ad buy size/scope unknown):

Romney's "will-this-stick?" ad strategy apparently now includes noting Bob Woodward's reporting that Pelosi pressed the mute button during a healthcare conference call with Obama. It's TV length but might just be baiting the media, since the campaign hasn't announced if they'll actually put any money behind it:

And then there's a flat new web video out from the Romney campaign targeting young voters and trying to capitalize on Obama's "you can't change Washington from the inside" comment last week – which of course translates to "No I Can't" in the video:

In analysis news, Matthew Dowd argues that political ads on TV aren't anywhere near as influential as people may assume:

It becomes an easy myth to repeat that the money poured into ads will determine the election results. The media finds it easy to report on the amount of ad dollars spent as a quick way to describe a campaign. In the past few elections, though, the actual importance of advertising has dropped dramatically. In fact, there is little evidence that TV ads have made much difference at all.  After the 2004 campaign, I was involved in an analysis that showed ads made an insignificant difference. In 2008, Barack Obama outspent Hillary Clinton in Texas, Ohio, and Pennsylvania by more than two to one and lost all three in the primaries.  In the general election, there was no extra bump for Obama against John McCain in places in which Democrats considerably outspent Republicans. In fact, there was no difference in attitudes between the target states that saw the ads and non-target states.

Lastly, Senator Joe Manchin (D-WV) has his wife cut his hair – and that's why you should vote for him:

Ad War archive here.