Obama: More Efficient Than Romney

Sep 27 2012 @ 2:22pm

Obama is out-advertising Romney in Ohio and Florida despite the overall Republican fund-raising advantage. Jon Chait explains how this is possible:

Obama seems to be getting way more bang for his buck. Republicans are paying their staff twice the rate Democrats are paying theirs, allowing Obama to have twice as many people working for him for the same amount Romney is spending. And the Washington Post today reports the little-known fact that campaigns, by federal law, can command lower advertising rates than Superpacs, giving Obama consistent, and occasionally huge, savings.