Ad War Update: Turning Up The Heat On The Embassy Attacks

Andrew Sullivan —  Oct 1 2012 @ 8:09pm

In the following web video, Karl Rove's American Crossroads is embracing the "Jimmy Carter Strategy" to paint Obama as negligent on foreign policy:

No word yet on whether any TV ads will follow from Team Romney. Meanwhile, the Obama campaign is out with an ad hitting Romney's big message shift (ad buy size/scope unknown):

Stepping back, Benjy Sarlin examines the various ways Team Obama has capitalized on Romney's "47 percent" comments:

Now [pro-Obama Super PAC] Priorities USA sees Romney’s "47 percent moment" as its best bridge between its personal attacks and policy attacks. "It has broken through in a really profound way," [Priorities USA head Bill] Burton told TPM Friday, noting one recent PPP poll in Florida showed a whopping 89 percent of voters were aware of Romney’s comments. "The reason this was such an important moment is it fits in the narrative arc of what we’ve been saying about Romney the whole time: he doesn’t share your values and his policies are designed to help the wealthy at the expense of the middle class," Burton told TPM.

In ad analysis, the NYT takes a look at the prevalence of babies in recent GOP ads:

Republicans said their goal — and perhaps the key to this election — was to appeal to the 2012 version of the "soccer mom." This is a woman burdened by worry — over precarious family finances, her aging parents or her adult children who have moved back into the house. Call them the anxiety moms. "Why are jobs and the economy the No. 1 issue? Because women say so, and remember women make up 52 percent of the electorate," said David Winston, a Republican pollster. "This is not an abstraction for them. How am I going to pay my grocery bills? How am I going to pay my mortgage? There are constant reminders of the difficult situation we’re in."

In outside spending news, environmental group The League of Conservation Voters is going after Romney on wind energy in Colorado, putting $500K behind this TV ad:

Meanwhile, in the following web video, the American Federation of State, County and Municipal Employees  (AFSCME) wants you to meet Romney's garbage man:

And a pro-marriage equality GOP Super PAC is putting its money into play:

American Unity PAC's stated purpose is to find and support (or protect) pro-gay marriage Republicans — a rather short list these days. After several months of stockpiling cash (an additional $750,000 in donations came into the group over the summer from top executives at hedge funds or private investment firms, giving the group a $1.8 million bank balance at the end of August), American Unity finally made its first move on Wednesday, dropping $517,000 on Biggert's race. Her Democratic challenger, former Rep. Bill Foster, was on the receiving end of the attack.

See that ad here. Elsewhere, Elizabeth Hartfield points to a new study suggesting Spanish-language ads have not been a spending priority for the campaigns:

According to a new study released by the United States Hispanic Chamber of Commerce, Spanish language ads have made up just under 5 percent of the total amount spent on ads in ten key states boasting a high Hispanic population since April. The study analyzed data from Kantar Media’s CMAG, a group that tracks and analyzes campaign media buys, and focused on local television advertising in Arizona, California, Colorado, Florida, Illinois, New Mexico, Nevada, Texas and Virginia. Across those states, more than $358 million has been spent on television advertising since April 10, 2012, going up until the beginning of last week. Just $16 million of that total has gone to Spanish language advertising.

However, as Jordan Fabian notes:

The reality is that truly undecided Latino voters — aka those who could be persuaded by ads — are few in number; only 6 percent according to Latino Decisions. And it will certainly take more than Spanish-language ads to convince them, especially for the millions who prefer to get their political information in English. But judging from the numbers, the amount of money spent by campaigns and outside groups on Spanish-language ads will like continue to rise as Election Day nears. But with the election this close, Romney and Obama are doing everything they can to hit the right note en Español.

In the arena of issues ads, one of the survivors of the Aurora theater shooting stars in a new ad from Mayors Against Illegal Guns, which will air it nationally during Wednesday night's debate:

Lastly, in "look at me, look at me!" news, Nancy Pelosi's challenger makes a B-movie web video:

Ad War archive here.