"I think Obama's more for the regular working class people, and Romney's for the big business and the well-to-do," said Eric Burkhead, the road and cemetery superintendent for Kirkwood Township, working on a truck in the gravel driveway of the local garage. The 66-year-old didn't like what he saw happening with coal and wasn't wild about Obamacare, but he planned to vote for Obama.
I heard it over and over again from Ohioans — the idea that Romney stands for the wealthy and not for them. Obama's depiction of his rival as an out-of-touch rich guy, which has gotten no little assistance from Romney himself, has made a deep and effective impression with these self-consciously working-class voters.
Weigel dubs this the "otherizing" of Mitt Romney:
We hear a lot about "otherization" — I mean a lot, proportionately, because it's not really a word — in the context of Republicans attacking Barack Obama. But the stunningly successful class warfare that's hurting Romney is surely a kind of otherization. Obama and liberal PACs have been relentlessly telling voters that Romney isn't like them. Voters, who had already kind of decided that Obama isn't like them, either, buy into it.