Dueling Subway Ads

Jim O'Grady highlights a smart response to Pamela Geller's anti-Muslim ads in the New York subway system – paying for a rival ad to appear nearby:

Harriet Olson, CEO of United Methodist Women, said she and her colleagues [including another Christian group as well as a Jewish one] objected to the original ad and wanted to counter it with a “visual response.” So her group matched the anti-jihad group’s $6,000 ad buy for posters in ten Manhattan subway stations. “We think that respectful dialogue is absolutely important and that the work for peace is very difficult,” she said in an interview with TN, before referring to the anti-jihad ad: “incendiary speech is not the way to get there.”