Osnos explains why cultural products, like the viral hit Gangnam Style, don't tend to come from China:

“PSY is a satirist, making fun, and having fun,” said John Delury, an expert on China and Korea who teaches international relations at Yonsei University in Seoul. “Korea tends to have more irony and satire in its comedy than China, and there aren’t the impediments to exporting things that question or poke fun of Korean society, politics, etc. And I think somehow people all over the world feel invited to join in, despite a huge cultural difference, when someone from a foreign place is making a bit of fun of themselves. That’s inviting. But China, especially acting in its official, soft-power capacity, is only comfortable exporting things that show off the greatness of its ancient civilization or economic development. That’s not terribly inviting.”