Maddow's thoughts on the matter:
John Heilemann sees no alternative for the GOP:
Republicans now find themselves facing a moment similar to the one that Democrats met in the wake of the 1988 election, when the party found itself markedly out of step with the country — shackled to a retograde base, in the grip of an assortment of fads and factions, wedded to a pre-modern policy agenda. And so, like the Ds back then, the Rs today must undertake a wholesale modernization of their party, starting with, but not limited to, making real inroads with those ascendant elements of the electorate. Doing so will be a Herculean task, and one that will require not just institutional resolve but individual leadership; it will require, that is to say, that the Republicans find their own version of Bill Clinton circa 1990. But daunting as the task may be, what last night indicated is that the party has no choice but to undertake the assignment — because to forgo it would be to risk not just irrelevance but extinction.