Friedersdorf puts a tip in the GOP's suggestion box:
Stop letting prominent voices of movement conservatism get away with saying things that are a) actually just racist; b) demagogic race-baiting; or c) so obviously tone-deaf that anyone with common sense can see how terrible it would sound. Why is that so hard?! This isn't a call to embrace mindless political correctness, or to implement a full scale amnesty, or to cave on issues like affirmative action. This is so much easier! Just stop associating with people who deliberately play on America's racial anxieties for profit! Given the contours of America's racial fault lines, doing so is always going to turn off blacks, Hispanics, Asians, and a lot of whites.
Drum argues along the same lines:
Lightening up on immigration won't be enough. Like it or not, conservatives are going to need a much more thorough housecleaning if they want to survive in an increasingly diverse future. No more gratuitous ethnic mockery. No more pretense that reverse racism is the real racism. No more suggestions that minorities just want a handout. No more screeching about the incipient threat of Sharia law. No more saturation coverage of the pathetic New Black Panthers. No more complaining that blacks get to use the N word but whites don't. No more summers of hate on Fox News. No more tolerance for Dinesh D'Souza and his "roots of Obama's rage" schtick; or for Glenn Beck saying Obama has a "deep-seated hatred of white people"; or for Rush Limbaugh claiming that "Obama's entire economic program is reparations." No more jeering at the mere concept of "diversity." And no more too-clever-by-half attempts to say all this stuff without really saying it, and then pretending to be shocked when you're called on it. Pretending might make you feel virtuous, but it doesn't fool anyone and it won't win you any new supporters.