Dorian Warren explains why he supports it:
Cole Stangler covers the protests:
OUR Walmart isn’t trying to push for union representation for Wal-Mart workers. The campaign is organizing behind a broad set of demands by building a network of allies and trying to pressure the company. “The fundamental difference is this isn’t a collective-bargaining organization, it’s a rights-based organization. At this point, there’s not a battle for a collective-bargaining agreement, there’s a battle to change the company,” [Dan Schlademan, director of Making Change at Walmart] said of OUR Walmart. “All the other things that are the heart and soul of the labor movement and of workers’ organizing are there, which is collective action, workers pulling their resources together so they have a bigger voice, and utilizing the public to educate and build power to change the company."
Winston Ross adds:
Walmart has proved itself a company that cares about its reputation, says Nelson Lichtenstein, director of the Center for the Study of Work, Labor, and Democracy at the University of California, Santa Barbara. … Walmart has raised wages in recent years in response to worker discontent, Lichtenstein said. …"Walmart never likes to say they respond to pressure, but in fact they do," Lichtenstein said. "This will make them think twice before they do things like cut back on the health plan."
A Walmart spokesman defends his company here.