Cool Ad Watch

Dec 13 2012 @ 10:40am

Sailor_0

Creative Review claps:

South African paper Cape Times claims that "You can't get closer to the news" in a cheeky new ad campaign that turns famous news pictures into smartphone-style self-portraits. Agency Lowe Cape Town took a selection of classic news shots and reimagined them as 'selfies' – the arms-length cameraphone snaps so familiar from Facebook and the like.