Cool Ad Watch

Dec 22 2012 @ 8:48pm

Google Analytics captures the irritation that often results from online shopping:

Moving the common mistakes and bad practices that online merchants make to a real life grocery store, the videos shows how alienating bad web design and marketing can be for potential customers by ruining the experience of shopping on the internet.  For instance, one of the videos highlights—with a regular check-out counter at the supermarket—how frustrating it could be to check out online when there are too many security measures and hidden costs for customers to get through.