Kentucky Fried Christmas

Dec 25 2012 @ 5:25pm

K. Annabelle Smith sheds light on Japan's taste for KFC:

Christmas isn’t a national holiday in Japan—only one percent of the Japanese population is estimated to be Christian—yet a bucket of “Christmas Chicken” (the next best thing to turkey—a meat you can’t find anywhere in Japan) is the go-to meal on the big day. And it’s all thanks to the insanely successful “Kurisumasu ni wa kentakkii!” (Kentucky for Christmas!) marketing campaign in 1974.

When a group of foreigners couldn’t find turkey on Christmas day and opted for fried chicken instead, the company saw this as a prime commercial opportunity and launched its first Christmas meal that year: Chicken and wine for … 2,920 yen($10)—pretty pricey for the mid-seventies. Today the christmas chicken dinner (which now boasts cake and champagne) goes for about 3,336 yen ($40). And the people come in droves. Many order their boxes of  ”finger lickin’” holiday cheer months in advance to avoid the lines—some as long as two hours.