Chart Of The Day

Dec 28 2012 @ 3:27pm

Ereading_Ownership

Ingrid Lunden goes over a new e-reading report:

According to Pew’s ongoing Internet & American Life survey, 25% of respondents — one in every four — now owns a tablet; while e-reader ownership is now at 19%. Biggest of all is the fact that now one in every three people owns some kind of device — tablet, e-reader or both — for e-reading. That’s more than a twofold rise for tablets over December 2011, when tablets and e-readers were level, with 10% of surveyed respondents said they owned one or the other. This most recent survey dates from November 2012 — meaning that the proportion is likely to rise even further after holiday sales shopping is taken into account.