Claude Brodesser-Akner notes that most of this year's romantic comedies have bombed:
"It is the hardest time of my 30 years in the business of doing them," said Lynda Obst, the producer of romantic comedies like Sleepless in Seattle, One Fine Day, and How to Lose a Guy in Ten Days.
One theory why:
Perhaps most at odds with the universal theme of the romantic comedy is this nugget from Pew’s 2010 study: When asked if there is one true love for every person, only 28 percent of women agreed; that was 3 percent lower than men. Some studio execs extrapolate from this data that romance and the idea of "happily ever after" is less of an all-consuming fantasy, and so the traditional tropes of the romantic comedy are too quaint, even obsolete.