This open and collaborative future for journalism – I have tried the word “mutualised” to describe something of the flavour of the relationship this new journalism has with our readers and sources and advertisers – is already looking different from the journalism that went before. The more we can involve others the more they will be engaged participants in the future, rather than observers or, worse, former readers. That’s not theory. It’s working now.
Indeed it is. It pretty much sums up the inchoate thing we all have been developing on this page for a decade or more. Rusbridger adds:
And, yes, we’ll charge for some of this – as we have in the past – while keeping the majority of it open. My commercial colleagues at the Guardian firmly believe that our mutualised approach is opening up options for making money, not closing them down.
Exactly our intention: everything you see on the Dish will remain free if you never press a Read On button. You will be able to link to any post with no meter counting. But the deep dish experience will be paid for by the core Dishheads. My fuller explanation of the move is here.
Join the experiment and become a member here.