A reader writes:
The worst part of this? They were moderating the comments. You can make a comment on any post from Jeffrey Goldberg or Ta Nehisi Coates and it would go through. If you put something vile in there, it would go through until moderated after the fact. The Scientology advertorial, however, blocked all posts until they were approved. This means that they gave Scientology veto power over how people respond to them, which they do not give to anyone else. As a result, the comments were almost entirely glowing about Scientology.