Tom Dibblee defends Bud Light Lime, the butt of all beer jokes:
Bud Light Lime does two things: it allows me to shed the burden of sophistication, and it restores beer to what it once was, when I was young — a tart nectar that makes me happy. To speak to the second point (I’ll get to the first later): With Bud Light Lime, I never find myself slumping over the bar, turning every 30 seconds to watch the door in the hope that some imagined friend will walk inside and pick me up and fix all my problems. With Bud Light Lime, that kind of attitude isn’t even possible. Because it’s hard to be morose while drinking a sweetened, lime-flavored beer, yes, but also because being morose requires a self-seriousness that Bud Light Lime completely forbids.
The beer is a fitting legacy for the Anheuser-Busch heir who came up with it – August Busch IV, a “drug-addled playboy” known as “the Fourth”:
Once in charge, the Fourth, billed as a leader in touch with the new era of adult contemporary beverage consumption, set out to modernize the company, and launched such products as Jekyll & Hyde (a type of double shot that came in two bottles that you were supposed to mix together on your own), Spykes (a mildly-alcohol flavored shot that came in a tube that looked like a lipstick container that you were supposed to “spyke” your beer with — flavors included melon and hot chocolate) and Bacardi Silver (which may very well have been good, but came too late into the flavored malt beverage market, and just plain missed the boat).
But the Fourth did not stop there. Next came Chelada Bud, Michelob Ultra Lime Cactus, and Michelob Ultra Tuscan Orange Grapefruit, and — yes — Bud Light Lime.
On a related note, Martyn Cornell assesses the 20 most influential beers of all time. (Spoiler alert: Bud Light Lime isn’t on it.)