Andrew Beaujon describes an ambitious new campaign:
Chicago’s WBEZ wants its listeners to make more listeners. The agency Xi Chicago designed the $400,000 “2032 Membership Drive,” which “inspires interesting people to hook up with interesting people and make more interesting people, thereby creating the next generation of listeners.” … [T]he ads will appear in print, online, at train platforms and bus stops, on taxis and T-shirts, with these taglines:
- Do it. For Chicago.
- We want listeners tomorrow. Go make babies today.
- Hey Interesting People, get a room already. And then put a crib in it.
- To anyone NOT currently running a virtual farm: GoMakeBabies.com
- You’re an interesting person. Pass it on. Like, literally. Through your DNA.