Alyssa is uncomfortable with it:
Increasingly, we’re starting to see shows and movies where product integration isn’t incidental—it’s the frame for the entire product. And it’s selling companies, rather than discrete products. First, there was CBS’s attempt to put together a show based at Groupon, the online coupon dealer. Now, Vince Vaughn and Owen Wilson are starring in a movie, The Internship in which they’re interns at Google … [I]t’s a win-win for companies who can sell themselves as settings to Hollywood. It’s a good deal for movie or television productions that can get substantial subsidies by setting shows and movies in corporations. But for me, it’s a decided bridge too far.