Browsing For Dates

Rob Horning fears that Internet dating sites trivialize love:

The mission of online-dating CEOs like Sam Yagan of OkCupid and Markus Frind of Plenty of Fish is to convince us that actual dating can and should be more like enjoying a good story; it is entertainment consumption, an individualistic pursuit that takes advantage of the way technology has improved on-demand commerce. Just as CafePress can sell you a customized T-Shirt, why shouldn’t OKCupid aspire to sell you a customized partner? Why not shop for a date when you’re caught in a checkout line or in traffic?