In his famous essay “Politics and the English Language”, Orwell claims that “the great enemy of clear language is insincerity. When there is a gap between one’s real and one’s declared aims, one turns as it were instinctively to long words.” Ed Smith takes issue with this thesis:
Using plain and clear language is not a moral virtue, as Orwell hoped. Things aren’t that simple. In fact, giving the impression of clarity and straightforwardness is often a strategic game. The way we speak and the way we write are both forms of dress. We can, linguistically, dress ourselves up any way we like. We can affect plainness and directness just as much as we can affect sophistication and complexity. We can try to mislead or to impress, in either mode. Or we can use either register honestly.