Shopping At Invisible Stores

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A Chinese company is rethinking e-commerce by using augmented reality and vacant lots:

Chinese e-commerce site YiHaoDian is launching 1,000 virtual supermarkets across the country–but don’t expect to find any brick and mortar landmarks. All the stores, launched in late 2012, can only be seen with the YiHaoDian iPhone and Android app. Anyone using the app can see the 1,200 square meter stores on their phones if they’re holding it up in the right location–and purchase up to 1,000 food products that can be delivered in one to two days. All of the shops are located in vacant lots in what the company deems iconic areas of Shanghai, Beijing, Guangzhou and Shenzhen.