Will Netflix Originals Pay Off? Ctd

Christopher Mims critiques Netflix’s decision to release the entire season of House of Cards at once:

By giving up the level of constant social media chatter that accrues to shows that are released episodically, Netflix missed out on the kind of sustained conversations that help a show find its widest possible audience. … As media critic David Carr points out, one of the things that sustains shows like Game of Thrones and Homeland is the social dimension: People tweet along with the show as its broadcast, share their feelings on recent episodes on Facebook, and read episode recaps when they miss the show. By making it a little too easy for viewers to access all of House of Cards at once, Netflix has missed out on the multiplicative effect that happens when the conversation around a show is concentrated in time.

But Wayne Friedman questions the link between social media buzz and ratings:

New TV shows’ social media metrics still aren’t witnessing comparably strong initial traditional TV viewership. The best social-ranking new show, ABC’s “Zero Hour,” is now at a 6.1 “involvement score,” according to social media watcher General Sentiment, … [which] factors involvement in looking at news, social and Twitter social-media areas. But “Zero Hour” didn’t light the world on fire — at least from its Nielsen initial live-plus-same-day numbers.

And Emma Roller views House of Cards as “a ploy by Netflix to prop up its new brand identity as a quasi-network”:

According to a survey by Cowen and Co. released last week, 86 percent of Netflix subscribers said having the access to watch House of Cards makes them less likely to cancel their subscriptions. One important caveat is that a majority of subscribers surveyed also said they’d cancel their Netflix subscriptions if Netflix raised its current $7.99/month price.

Previous Dish discussion here and here.