Stuart Stevens, lead strategist for Romney’s 2012 campaign, rightly disagrees with the idea that Mitt lost because of social media. His organizational haplessness (yes, he was supposed to be the guy who knew how things worked) didn’t help, but it was his awful 1980s doctrines from a brain-dead party that brought him down:
In this fourth decade of the Internet, one of the original truisms is still true: Content is king. The ugly, clunky Drudge Report site still harvests record numbers of eyeballs because it serves up a hearty meal at a good price: free. The content rule is true across mediums. How many graphic makeovers and relaunches has CNN attempted to arrest its slow slide? …
So it is in politics. A Republican renaissance will inevitably be driven by policy. Parties must constantly reinvent themselves and prove their relevance to voters. Two of the biggest brains — and hearts — of the Bush era, Michael Gerson and Peter Wehner, laid out the challenge brilliantly in an essay in the latest Commentary magazine (“How to Save the Republican Party”). Republican media strategist and commentator Alex Castellanos has launched a search for solutions called New Republican (NewRepublican.org). These efforts are exactly what Republicans need as we regroup and plan for the future.
Justin Green seconds Stevens:
One part of the Obama campaign that drove conservatives – myself included – crazy was “Julia,” a timeline of what a young woman could expect from the government over the course of her lifetime. It was maddening seeing the Obama campaign basically saying: “Hey, government’s got this.”
But what was far more maddening was the utter lack of a concrete response from the Romney campaign. Making fun of “Julia” is one thing. Saying how Republican policies better help women than policies offered by Democrats is quite another. That’s where Romney failed, and it’s why no social media overhaul can compensate for policies that fail to address the basic needs and desires of the American electorate.