The Man With The Internet Money

As the Atlantic continues to whore itself out to corporate spokespeople-as-journalists, and as Buzzfeed develops an advertizing model designed entirely to trick readers into clicking on ads thinking they’re editorial copy, one dude has done the same thing for almost two decades, and has just a simple, clear advertisement on his site, obviously distinguished from his trademarked fusion of gossip, camp and Republican propaganda. His name is Matt Drudge, and he now has a huge, vast compound to luxuriate in.

I never thought the Drudge Report would be a more ethical site in terms of advertizing than the Atlantic. But it is; and it makes a profit as well.