A reader writes:
The Hairpin did a follow up to the Amazon Affiliate debate where they announced that they would continue putting in Amazon links, but that they would now offer readers a choice. So, whenever a book is mentioned, it is followed by two links, an affiliate link to Amazon and an affiliate link to IndieBound (a coalition of independent booksellers). An example of how they do it can be seen in this post.
An overview of the Dish’s toe-dipping into affiliate revenue here.