Filling Silence With Scoops

Chip Scanlan emphasizes the power of silence for journalists conducting interviews:

The 1976 movie “All the President’s Men” focuses on two Washington Post reporters investigating corruption in the Nixon White House. At one point, Bob Woodward, played by Robert Redford, is on the phone with a Nixon fundraiser. Woodward asks how his $25,000 check ended up in the Watergate money trail. It’s a dangerous question, and you see Woodward ask it and then remain silent for several agonizing moments, until the man on the other end of the phone finally blurts out incriminating information.

The moral:  Shut your mouth. Wait. People hate silence and rush to fill it. Ask your question. Let them talk. If you have to, count to 10. Make eye contact, smile, nod, but don’t speak. You’ll be amazed at the riches that follow. “Silence opens the door to hearing dialogue, rare and valuable in breaking stories,” says Brady Dennis of The Washington Post.