Proletariat To President

Mar 21 2013 @ 8:55am

US President Barack Obama steps out of a

Jenni Avins examines the history of denim jeans:

Initially, jeans were proletarian western work-wear, but wealthy easterners inevitably ventured out in search of rugged cowboy authenticity. In 1928, a Vogue writer returned East from a Wyoming dude ranch with a snapshot of herself, “impossibly attired in blue jeans… and a smile that couldn’t be found on all Manhattan Island.” In June 1935, the magazine ran an article titled “Dude Dressing,” possibly one of the first fashion pieces to instruct readers in the art of DIY denim distressing: “What she does is to hurry down to the ranch store and ask for a pair of blue jeans, which she secretly floats the ensuing night in a bathtub of water—the oftener a pair of jeans is laundered, the higher its value, especially if it shrinks to the ‘high-water’ mark. Another innovation—and a most recent one, if I may judge—also goes on in the dead of night, and undoubtedly behind locked doors—an intentional rip here and there in the back of the jeans.”

(Photo: US President Barack Obama steps out of an SUV as he arrives for a visit at a friends house on February 15, 2009 in Chicago, where he is spending the weekend. By Mandel Ngan/AFP/Getty Images)