by Brendan James
Ian Crouch complains that so many contemporary trailers make use of the loud, droning sound popularized by Inception:
Today’s action movies—with pretensions to deep-thinking, and filled with rueful and angry superheroes or geopolitical conflicts that attempt to mirror the fragmented realities of the War on Terror world—demand a more serious treatment, and those thunderous musical cues seem handed down to remind us that even frivolous popcorn movies aren’t supposed to merely be fun anymore. The trailer has been elevated to a minor art form unto itself, and the auteurs behind them seem to have little patience for the gimmicks of the past. Yet one day, hopefully soon, the “duhhhhn” will be gone, abandoned for the next trailer innovation, and will be remembered as a kind of dated sonic cheese.