The Beginnings Of Upscale Bud, Ctd

Marijuana meets the farmer’s market:

Northern California’s first pot farmers’ market is like most other farmers’ markets, except you buy weed instead of kale and there’s the possibility you’ll go to prison – which gives visits to the Organicann Harvest Market in Sonoma County a bit of an edge this chilly morning.

It’s not the country’s only cannabis market:

[As public policy analyst Dominic] Corva notes, a similar indoor bud market has existed in Tacoma, Washington since 2010. Scattered reports indicate sporadic markets have also been held elsewhere in California and Washington as well as in Arizona– all symptoms of the normalization of the commodity, he said. And part of that normalization includes a new demand for pot grown locally, sustainably, in small batches, outdoors, and rather cheaply; a key draw at the Organicann Market. “Sungrown” or outdoor marijuana, is making something of a comeback in California’s medical scene, watchers say.

Indoor-grown pot has dominated stores for about a decade, because it tends to be more potent, pretty, and fragrant, while outdoor weed is reputedly weaker, weathered and less pungent. But outdoor growers and certain dispensaries have rebranded it, offering “sungrown” cuts that compete with indoor, if not on looks, then on price, potency and carbon footprint.

Previous Dish on the upscale marijuana market here.