The Danger Of Anti-Drug PSAs

Apr 22 2013 @ 5:11pm

They could be counterproductive:

In a 2008 study, participants who were primed with anti-drug PSAs were more curious about using drugs than those that hadn’t seen the PSAs. Wagner and his co-author, S. Shyam Sundar, found that because anti-drug ads made the viewer think more about drugs, it could also lead them to believe drug use is more prevalent than it really is. “These results should be seriously considered, as it has been consistently recognized in psychological research that curiosity is one of the most potent motivational forces for human behavior,” the paper warned.