Lauren Davis applauds a Brazilian hospital’s efforts to make chemotherapy less scary for kids:
[T]he cancer center is working with ad agency JWT, which also works with Warner Bros. The idea was to help children believe in the power of chemotherapy to make them ultimately better. They’re not just covering the chemo cases with superhero logos; they’re also giving pediatric cancer patients comic books in which the heroes experience something similar to cancer and must receive a similar treatment formulated by doctors. And in the comics, the cases for the treatment bags look just like the cases the kids get over their own chemo bags.
A children’s hospital in Pittsburgh employed a similar theme with its window washers earlier this year.