[Eric] Oliver and colleagues argue that liberals, consciously or unconsciously, signal cultural tastes and erudition when picking their child’s name. In conversation with me, Oliver used himself as an example. He and his wife, a novelist, named their daughter Esme — a name gleaned from a story by the writer J.D. Salinger.
On the other hand, conservatives, by being more likely than liberals to pick popular or traditional names (like John, Richard, or Katherine), signal economic capital. That is, they are choosing names traditional to the dominant economic group — essentially, wealthy whites. Oliver noted to me that some immigrants also try to help their children assimilate and succeed by choosing names in this fashion. And, given research that shows that the ethnic connotations of a job applicant’s name can affect the possibility of getting an interview, choosing names this way may make economic sense.